Based in Los Angeles, I'm a fitness fanatic and tech junkie who spent years as an engineer. I approach every brand the way I approached engineering — find the real problem, then solve it.
For UGC, that means understanding exactly what your product does for the customer: opening on a hook that earns the next two seconds, and closing on a CTA that makes people want to buy right now.
I've made content for 100+ brands across health, wellness, fitness, sports and tech — from supplement reviews to product demos to grooming routines — always shot to look native to the platform it runs on.
Made to be watched. Built to convert.
Engineer's mindset
I solve for the problem, not the post. Every concept starts with what your product actually does for the customer.
Scroll-stopping hooks
The first two seconds decide everything. I open on tension, curiosity, or payoff so viewers stop and stay.
CTAs that convert
Content made to be acted on — clear, compelling calls to action that move your audience to buy now.